Mackwiddit on Podcast Journalism and Handling Brand Partnerships
Mackwiddit responds to critiques regarding guest rosters and outlines his philosophy on choosing equipment and brand deals.
Mackwiddit addresses comments made by a creator named Tam, acknowledging her critiques while clarifying details about his show's past guest roster. At 1:15, he agrees that he does not consider himself a traditional journalist, but argues that journalistic criticism requires thorough due diligence, noting that the show has hosted the majority of artists mentioned in critiques.
Moving past the criticism, Mackwiddit explains how he manages brand partnerships and equipment sponsorship deals. At 2:16, he highlights the importance of partnering with brands that genuinely fit the platform rather than accepting indiscriminate promotional offers.
To support fellow creators, Mackwiddit displays hardware from Elgato and offers to send proper podcasting microphones to peers who may currently rely on boom microphones for recording.