Cross-Promoting Collaborators on Outside Stages

Rich Trapper opens the discussion at 3:17 by arguing that creators who are welcomed into collaborative podcast networks should make an active effort to share stages and cross-promote with their co-hosts. He questions why peers from shared platforms were not given dedicated hosting roles at independent live shows to help cross-brand across different fanbases at 4:10.

Keem and Mackwop push back against this viewpoint. Keem clarifies at 4:28 that the collaborators did make appearances on stage during the event in question. Mackwop argues at 5:33 that expecting automatic inclusion on separate personal ventures can lead to feelings of entitlement, stating that creators have the right to build independent endeavors without being obligated to bring along entire podcast rosters.

Rich Trapper clarifies at 5:54 that he does not view either approach as definitively right or wrong, but rather as an observable difference in marketing strategies and promotional philosophies. The panel lands on the agreement that while cross-promotion can be beneficial, individual creators ultimately choose how to structure their independent events at 6:15.