The Impact of Bringing Drake to Compton for the 100 Video
Mackwop examines The Game's 100 music video featuring Drake, discussing how shooting the video in Compton affected relationships among West Coast artists.
At 14:14, Mackwop pulls up the official music video for The Game's track 100 featuring Drake, filmed on location in Compton. He points out various figures present in the crowd during the shoot on Brazilian and Wilmington avenues.
Mackwop discusses the neighborhood dynamics at 14:28, acknowledging that filming in those locations required real street standing. However, Mackwop explains why TDE and Kendrick Lamar took issue with the shoot at 15:54. He notes that bringing an opposing figure into the city to film a video was perceived as a move directed against other local artists.
At 16:18, Mackwop reiterates that Kendrick Lamar's decision to stop communicating with The Game was a logical response to these events. He explains that when an artist brings outside rivals into their home territory to shoot videos, it breaks trust, making further personal or professional communication impossible.