Why Emerging Artists Should Avoid Private Profiles
Mackwop discusses the counterproductive habit of up-and-coming musicians making their social media profiles private.
At 14:55, Mackwop pulls up the submission for Andre South's track Thunder and attempts to check the artist's Instagram profile. Upon discovering that the account is set to private at 15:08, Mackwop questions why an independent artist attempting to build an audience and gain discovery would hide their content from potential listeners and industry contacts.
Mackwop elaborates on artist marketing at 15:56, suggesting that creators maintain either a fully public main profile or create a separate, professional business page if they want to keep personal matters private. He argues at 16:22 that artists should focus on maximizing visibility rather than worrying about perceived adversaries or keeping their work hidden.
After playing the track Thunder at 16:51, Mackwop notes that the vocal mix suffers heavily because the low-end 808s drown out the artist's performance. By 18:56, he explains that while the underlying song structure has potential, the combination of a buried vocal mix and a locked profile creates avoidable obstacles for any artist seeking growth.